ALDA ADRIANO
Turin - June 14, 1954
- Scientific studies and degree with honors at the Turin Faculty of Architecture (full publication
of her thesis on the magazine of architecture and design Parametro)
- Yearly Master Course in Ergonomics at the Faculty of Architecture - Polytechnic of Milan
- Yearly Master Course in Computer Graphics at the Faculty of Architecture - Polytechnic of
Milan
Academic career as a researcher in the fields of Design and Ergonomics:
- Internal student to the top designer and professor Achille Castiglioni (as tutor for practice
exercises at the courses of Artistic Design for Industry and Furnishing at Turin Faculty of
Architecture); researcher at the Department headed by professor Giuseppe Ciribini (Science and
Techniques for the Built Environment - Turin Faculty of Architecture)
Author of essays, articles and research reports
CEO of the STA companies since 1991
Within the activities of the STA company, Alda Adriano is charged of management tasks in the
following areas:
- Production manager of movies, documentaries, short films and opening themes in computer animation. The main - Sports Film Festival: opening theme, Banca San Paolo: film about cultural activities - Banca CRT: film on Wealth Management - Ferrero: film on Rocher pralines - Sorin Biomedica: six documentaries on Hepatitis topic - Egyptian Museum of Turin: films on new acquisitions - Aluminia: film on systems for agriculture and cultivation in greenhouses - Rai Radiotelevisione Italiana: opening themes for sports transmissions - Eni and La Sapienza University (Rome): documentary about the electronic student booklet - Camerino Festival of Electronic Arts: opening theme - Olivetti : film on telematic services - RAI Radiotelevisione Italiana: opening themes for national news (three networks) - Cars & other vehicles: institutional films for several brands - Citroen / Lancia / Fiat Avio / IVECO / Alfa Romeo / Ferrari / Fiat Auto / Pininfarina - Turin Airport: film about the new airport - Digital Equipment: two documentaries about Digital Industry and Digital for banks - Trasporti Torinesi: movie on the town urban network - Palazzo Grassi (Venice) “The Celts” exhibition: opening theme
- Production manager for commercials nationally distributed - Campari: aperitif - Safari: biscuits - Lines: products for babies - Clerasil: skin products - Candy Alisei: washing machine - Zanussi Rex: dishwasher - Ferrero Raffaello: praline - Defonseca: slipper Solemio
- Production manager for training audiovisuals - Rai Radiotelevisione Italiana: five documentaries for the training of graphic staff employed in TV news and post-production units - University & industry: series on special materials and non-destructive testing
- Production manager for experimental audiovisuals and innovative multimedia installations: "Incontrando Robot" - HDTV computer graphics insert (1989) for RAI experimental production in high definition; RAI: World Cup '90 - opening theme and breaks in HDTV; Venice Expo 2000: Design and realization of the city program of interactive information - Experimenta (annual event of science and entertainment): educational game Design Factory - Comau: Automated Parking - Motor-shows of Geneva - Paris - Frankfurt - Bologna and minors: interactive installations and virtual games (recurring annual assignments) - Automotive events: virtual reality, interactive exhibits and special equipment for fiftieth anniversary of Ferrari, ninetieth anniversary of Lancia, Fiat centenary - Piedmont par excellence: Virtual Reality installation for the Piedmont Region during the institutional visit of the Italian President in New Delhi (India), repeated for the Italy & Japan exhibition
- Account executive charged of relations with the customer to develop nine virtual concept car. Topics handled: technical briefings for movies, creative contributions for exhibition conceptual areas, support for press conferences (cars: Armadillo, Multipla, Nuvola, Dialogos, Eco Basic, Nea, Three + one, AlfaCentauri, VUM)
- Executive director in the SAGAT (Turin Airport Management Company) consulting agreement for its engineering office establishment.
- Design methodology with virtual instruments (titles of multi-annual contracts)
- "Consultancy aimed at conceiving and experimenting new procedures and technologies for improving
and enhancing the process of developing style models in car design and engineering”
- "Consultancy aimed at the full implementation of the Computer Aided Styling at the Style / Design
Centers of Fiat, Lancia and Alfa Romeo and at the Style Centres of Fiat suppliers (Giugiaro,
Pininfarina, I.DE.A, Bertone, Fioravanti, etc. )”
- "TSE Telematic Simulative Environment - From physical to virtual in the creation of new products:
supplying tools for supporting the decisions-making. These tools have to represent the evolution of
the technical and methodological presentations practiced today”
- "Excellence know-how for the Master modeling activity”
- "Industrial processes of virtual planning and design in the Telematic Simulative Environment in
order to interact with the settlements distributed throughout the world”
- "Development of a Data Base of components to implement on CAS systems in order to provide tools that can be used by Fiat designers at the various stages of the creative process”
- Ergonomics (titles of multi-annual contracts)
- "Virtual simulation of the movement for vehicle access" - "Simulation of external visibility in
cars from the driver point of view" - "Adherence of the project to current standards in terms of
drive-ability and active and passive safety" - “Computer- graphic simulation techniques of the main
human gestures related to the driving of motor vehicles”
Executive director in activities of style research - pre-engineering - ergonomic controls - virtual modeling of about 300 motor vehicles (cars - trains - yacht - helicopters - tractors and agricultural machinery - construction machinery and site vehicles - motorcycles and scooters - lift trucks ...) for several customers: Fiat - Alfa Romeo - Lancia - Maserati - Ferrari - Giugiaro - Pininfarina - Bertone - Citroen - BMW - Lamborghini - Toyota - Honda - Carraro - Trenitalia - Azimut - Wrestland Agusta helicopters - Ducati motorcycles - Yamaha
Organization's director in training activities of ASTAD at twelve international courses and masters of advanced specialization in design
Vice President, PR manager and person charged of relations
with public institutions for ASTAD