CURRICULUM VITAE
Essential data
- Born in Turin on November 20, 1940.
- Diploma in classical studies at Collegio San Giuseppe di
Torino
- Degree in Architecture at Politecnico di Torino
Professional features
- Luciano Salio builds up himself as university professor and scientific researcher in the field of Industrial
Design in the sixties and seventies.
- With these skills Luciano Salio established four companies: STA Computer Graphics srl - SBP Computer Production
srl - STA Group srl - STA R&D LabNet srl and the nonprofit Association ASTAD.
- Since 28 years Luciano Salio heads important and continuous research and design tasks ordered to his companies
concerning innovation in creative processes within Design&Engineering Centers of some renowned brands
operating in the field of transportation design and related infrastructure. The goal is placing a methodological
and technological framework of "simultaneous engineering" within Design&Engineering Centers for harmonizing
new technologies with the needs of product development, aimed to shorten the time to market process. The
Design&Engineering Centers commit to Luciano Salio education and training assignments for managers, engineers
and designers in order to achieve innovation and give to his companies extended operational tasks to complement
and support the internal structure on the path to new kinds of organization. Among other things, these activities
produced permanent training sessions for top manager of product development and control.
- Luciano Salio had the ability to detect very early some guidelines of the modern development. It's an example the industrial communication with videographics technologies in which he has been a pioneer since the late 70s and in which he acts as a researcher and author, director, designer of scenarios, environments and objects. Still today he applies innovative digital techniques to support the marketing activities of his client companies. As a producer of industrial movies, Luciano Salio wins prestigious prizes in national and international exhibitions. Many museums around the world (Tokyo, Mexico City, Montreal, Leningrad, Bordeaux, Paris, Rome) host these productions and many magazines wrote articles on STA's research and its new kind of expression and technology. In particular, in 1989 he won the Prix Italia (that is the prize for the best advertising of the year) and the Industrial Film Festival in Montreux in co-production with FIAT and RAI Radiotelevisione italiana (the state TV broadcaster). Luciano Salio is author and producer of all the movies in computer graphics related to the presentation of the Fiat Group's concept-car for international motor shows. It's also author and producer of interactive installations for great events commissioned by institutions and international brands.
1. CHRONOLOGY OF HIS MAIN ACTIVITIES
From 1962 to 1970
he has been working as a student architect at a large architectural design firm of Turin (ing. Bizzarri) where he
designed many industrial, public and residential buildings. Later he practiced his own professional activity as
architect.
From 1970 to 1974
he won two permanent teaching assignments of Design in high school.
From 1974 to 1998
he has been teaching and researching at the Faculty of Architecture of Turin Polytechnic - Institute of Technology
for the built environment and Department of Science and techniques for the settlement processes.
The academic activities of Luciano Salio is mainly aimed at the field of Industrial Design. For 16 years
he was close assistant to the famous top-designer and architect Achille Castiglioni (courses of Artistic Design for
Industry and Interior Design) and collaborates with the most famous Italian designers located in Milan to define the
paradigm of Industrial Design and to strengthen this discipline in universities and industries. Following he is
professor in the fields of Design Methodology, Corporate Communication and Corporate Organization.
He also develops many insights for the following teaching subjects and courses: Technology for
Architecture, Unification and Prefabrication for Building, Architectural Design.
It's remarkable the contribution of Luciano Salio to the theoretical problematic of standardization in
industry aimed at both the product and the process, as a member of UNI (National Agency for Standardization), ISO
and SIE (Italian Society of Ergonomics).
In 1987
he established STA s.s. company in Turin, the first facility of computer graphics and computer animation in Italy
addressed to Industrial Design with the aim of developing virtual simulation techniques for process and product, at
that time completely unknown. Luciano Salio gives to this new company the experience gained in the field of scenic
design for TV and movies. He takes over the leadership, the scientific responsibility for software development and
the creative responsibility for production.
In 1987
he established SBP Computer Production srl - a Turin branch of SBP spa of Rome (at that time the largest company of
television production and post-production in Europe) with the goal of creating a cutting-edge group for virtual
processing in the field of industrial television, aimed at marketing and product development. Luciano Salio takes
the managing commitment of chairman and art director.
In 1991 he established STA Group srl - a service company of average size (90 employees) to support multinational companies in the field of research on process and product and co-design of complex objects in the transportation design area. Luciano Salio takes the managing commitment of president, research director and art director.
In 2001 he established STA R&D LABNET srl in Cosenza - a company for training, research and development in the field of engineering, remote collaborative work and virtual evaluation, aimed at the product's setting stages of multinational companies. Luciano Salio takes the managing commitment of president, director of research, software development and training.
In 2008
he established ASTAD to which he transfers training activities of STA.
ASTAD - "STA Association for
design" - is a nonprofit organization officially recognized by Piedmont Region (Italy).
ASTAD's mission is:
- integrating different international cultures in the field of design through the joint training of young
entrepreneurs, managers and design professionals - supporting the establishment of new joint ventures that are able
to bring to market new products and services.
Astad develops this experience with qualified foreign entities in
particular from Eastern countries: universities, institutions and companies.
Astad is at the website:
www.astad.it
2. INSIGHTS IN THE EDUCATIONAL FIELD
By many decades Luciano Salio deals with education and training in several contexts.
a - University
b - Industry and
Institutions
c - ASTAD
a - University
Luciano Salio held teachings and courses at the Faculty of Architecture of the Turin Polytechnic -
Industrial Design area - educational organization of the top designer and professor Achille Castiglioni - Institute
of Technology of the built environment and Department of Science and techniques for the settlement processes
(director professor Giuseppe Ciribini).
Topics of economy, industry and management
- The industrial evolution
- Designing for the industry: general topics on the enterprise economy
- Designing for the industry: general topics on the enterprise organization
- Introduction to the product development organization
- Multinational industry: a reality for design tasks
- Industrial design as a communication structure
- The Italian industrial position with reference to the effectiveness of the produced objects
- The integral design of an object of industrial production: problems, complexity, relationships
Topics on theory and history of design
- The industrial product as quantification of quality: the design process
- Form and Function
- The aesthetics of functionality
- The problem of expression: generating shapes
- Designing in the industry: the creative moment
- Choosing the Main Design Component
- The designer and its function in the production-consumption ratio
- Designer: the Michelangelo of industry
- System and structure to support the design inventiveness
- Structural form and expressive form in design
- Nature and environment
- Reading the objects
- The industrial design in Italy from 1945 to 1980
- The fifties and sixties: ADI-ICSID, cultural industry and avant-garde
- From culture of avant-garde to industrial production
Topics on product design
- Appliances
- The Main Design Component in objects for private and public furnishing
- Equipment and services for the built environment
- Tools for domestic use
- Twenty years of television sets in Italy
- Ergonomic design of objects
Topics on use specification
- The hospital bed: integral design process - identification of the environmental system
- The toy
- The computer in the house
- Personal workstation for computing
- New services: electronic booklet for Roma-La Sapienza University
Topics on visual design
- Graphic communication within the cycle: Design/Production/Consumption
- The design of furniture and its graphic communication
- Reading objects and graphic design
- Structural form and expressive form: graphics for safety
- Communicating the design contents
- Designing synthetic reality: tools and methods
- The corporate identity
- The problems of the brand image
b - Industry and Institutions
Teachings
Topic: Design methodology in telematic simulation environment
Teachings held by Luciano Salio at Fiat - Technical Direction and Design Centers of Fiat, Lancia, Alfa
Romeo, Maserati, Ferrari, Pininfarina, Giugiaro, Bertone and at ISVOR for designers, project specialists and young
managers.
- Atelier 2000 - the design process within the organization of complexity
- Synthetic three-dimensional viewing in the service of design process
- Introduction to computer graphics with reference to simulation
- Computer graphic in designing the industrial product
- From physical to virtual in creating new products
- The project role of designers in telematic simulation environment
- Optimization of the creative work of car-designer
- The job profile of virtual designer
Topic: Visual Communication and Design of the
Image
Teachings held by Luciano Salio at RAI - Radiotelevisione Italiana for its Training Dept. aimed
at graphic designers, directors and programmers, journalists, operators of direction and others operators in TV
channels and production center of Rome.
- Design and visual communication
- Design mindset and computer graphics
- Design methodology of audiovisual communication in computerized environment
- Tools and techniques of representation in computer graphics
- Optimization of modern technical resources in the field of TV production
- The visual apparatus and the light
- Human vision
Consulting
Luciano Salio has
been:
- consultant of ISVOR (training department of FIAT Auto Group) for selection and training of "Young with high
potential" to be launched in fast management careers
- consultant of Rai Radiotelevisione Italian (Italian State TV service) as head of creative video-graphic staff
training - Member of the RAI Committee for recruiting in creative and graphics jobs
- consultant of Purchasing and Human Resources Departments of FIAT Group for selection and training of new job
profiles in the field of car design with a focus on the relationship between creativity and new ICT
technologies
- responsible for the transfer and the full implementation of the new development methodologies in the design
process at strategic suppliers of design of FIAT Auto Group (Giugiaro, Pininfarina, Bertone, I.DE.A. and
others)
- advisor to the CEO of the Fiat Research Centre for research and innovation process in the field of designers training
Writings
Luciano Salio is the author of many books, articles and collaborations with specialized magazines
related to design, art, advertising and technology. Many publications are on video. The list of publications (about
50) is available to those interested. Here we highlight the writings more complete and representative of the issues
carried out over the years:
- Design techniques in industry
- Design and industrial production - Structural form and expressive form
- Designing synthetic reality - tools and design methods
- The industrial product as quantification of quality
c - ASTAD
Inside Astad Luciano Salio performed most of his favorite design topics listed above. It should be noted
the annual Master established and fully funded by the Korean Government, Ministry of Productive Activities, entitled
"The professional skills of Chief Designer". It was dedicated to 55 designers (graduates, young professionals and
entrepreneurs). The Master has been centered on the job profile of a designer addressed to become the head of a
Style Centre with at least 50 employees, placed in a large corporate structure, within a Creative Department and in
direct contact with Briefing and Engineering Departments.
3. INSIGHTS IN THE FIELD OF ENTREPRENEURSHIP
The remarkable points of the companies founded by Luciano Salio are:
Research
Intense
and conspicuously funded research activities are described in following paragraphers.
Full support to customers
Creative and engineering tasks in the field of design: STA's staff has been trained and organized to support the
customer at all stages of design development of a complex product, from setting studies to the Style master, through
the steps of style research. This has enabled the company to participate in the realization of over 300 car models
and means of transport of various nature, today almost all produced and circulating. The need for highly qualified
staff has led STA to establish an internal school where future employees are trained in a systematic way (this
school has generated much of designer and virtual designer of the Turin area).
Marketing Vision
Consulting tasks in the field of Marketing: by nature and vocation, STA developed a specific Marketing
Vision and applied it to cases of customers. We mention research on brand design, brand identity, product briefs. Is
to be noted the collaboration on the realization of 9 concept car of Fiat group. These prototypes, whose mission is
to advance philosophy and technologies of future cars, saw STA engaged in: drafting conceptual briefing, drafting
technical briefing, design of exteriors, interiors and technological equipment, communication to press and public,
always in co-design with the customer.
Customers
Customers
are of international standing in the field of industrial development of product, marketing, advertising and brand
image, television broadcasting, development of public and private services.
AGRONICA, AGUSTA WRESTLAND, AERITALIA, AGIP PETROLI, ALBERTO CREMONA, ALITALIA, ALUMINIA, ALUCASA,
ANSALDO, ASTALDI, ANTENNE 2, ARES-SERONO, ARMANDO TESTA, AZIMUT, BANCA CRT, BENTON & BOWLES, BERTONE, BMW,
BLC, BURGO-SCOTT, CABLE NEWS INTERNATIONAL, CAFFAREL, CAMPARI, CANDY, CARRARO, CENTRO ESTERO CAMERE DI COMMERCIO
PIEMONTESI, CLERASIL, CITROEN, COMUNE DI TORINO, COMUNE DI COLLEGNO, COMAU, Consorzio Venezia Expo 2000, DANONE,
DE FONSECA, DIDECO, DIGITAL EQUIPMENT, DUCATI MOTORS, ECO PUBBLICITA’ E MARKETING, ELASIS, ENGIN ENGINES, ENIDATA,
EXPERIMENTA, FERRARI, FERRERO, FERRUZZI, FESTIVAL INTERNAZIONALE DEL CINEMA SPORTIVO, FIAT AUTO PUBBLICITA’ E
IMMAGINE, FIAT AUTO CENTRI STILE Alfa Romeo, Fiat, Lancia, FIAT AVIO, FIAT CENTRO RICERCHE, FIAT ENGINEERING,
FIERA DI MILANO, FILMALFA, FILMASTER, FIORAVANTI, FINDATA LEASING, FINSIM, FONDAZIONE AGNELLI, FONIT CETRA, GAMMA
FILM, GARNIER, GILARDINI, GIUGIARO DESIGN, GRACE ITALIANA, GRUPPO PSA, GRP, GRUPPO FININVEST, HONDA, HEULIEZ,
HURON-GRAFFENSTADEN, IREM, ISVOR, ITALDESIGN, ITALGAS, IVECO, LAMBORGHINI, LAVAZZA, LEASIMPRESA, LEO BURNET,
L'OREAL, MAGNETI-MARELLI, MARTINI & ROSSI, MAC CANN-ERICKSON, MASERATI, MAZEL INGENIEROS, MEDIASET, MERLONI,
MICROTECNICA, MOVIE TIME, PAVESI, PALAZZO GRASSI, PININFARINA, POLITECNICO DI TORINO, PROMOTER, RAI
RADIOTELEVISIONE ITALIANA, REGIONE PIEMONTE, RIV-SKF, ROLFILM, SAATCHI & SAATCHI, SAGAT Soc. Gestione
Aeroporto di Torino, SAN PAOLO-IMI, SEAT PAGINE GIALLE, SIV SOCIETA’ ITALIANA VETRO, SMAU, SORIN BIOMEDICA, STOLA,
SUZUKI ITALIA, TMC INTERNATIONAL, TORO ASSICURAZIONI, TOYOTA, TRASPORTI TORINESI, TRENITALIA, TV SVIZZERA
ITALIANA, WESTINGHOUSE, WHITEHEAD, VIDECO, ZANUSSI
4. INSIGHTS IN THE FIELD OF RESEARCH AND DEVELOPMENT
Since 30 years Luciano Salio is heading the research tasks ordered to his companies. The preferred issues
are three:
-
a - Creativity & Engineering
-
b - Innovative scenarios in design
-
c - Real-time and interactive simulation
a - Creativity &
Engineering
The specific researches develop the relationship between the two souls of design
(structural-methodological and expressive-creative) and their paradigms. The results are aimed at increasing the
theoretical system of knowledge and the equipment of practical tools in the form of:
- methodologies for the development of creative tasks related with engineering
- laboratories of creativity stimulation for designers, engineers and managers
RESEARCH PROJECTS AND CLIENTS
Designing the industrial product:
theoretical contribution to the techniques for creativity stimulation (Italian Ministry of Education)
Design
techniques in industry:
relationship between technology and project (Italian Ministry of Education)
Alternative proposals to the trend
toward a neo-modern design
(Italian Ministry of Education)
Professional and university research in architecture
(Chamber of Architects of Turin)
Design re-foundation
(ADI Association for Industrial Design)
Archetypes of brand family feeling and their historical evolution.
Studies and proposals for brand identity (Fiat - Design and Product Development)
Luciano Salio worked with qualified external bodies, such as:
ADI (Association for Industrial Design)
participation in research groups:
- ADI White Paper
- Compasso d'oro
- Design re-foundation
UNI (National Organization for Standardization)
participation in the work of the following
commissions:
- Buildings, Requirements & Performance Committee
- Supplies for Hospitals & Communities, Environment Committee
- School furniture, Environment Committee
- Equipment and services for the Built Environment
participation in the work of various committees and research groups:
- - Relationship between design and ergonomics
- - Design methodology and ergonomic requirements
The specific researches develop the paradigm of the design process led in full virtuality. They face, case by case, the problems of procedures transformation from physical to simulations.
The results are for Design & Engineering departments of industry in the form of:
- standards and methods
- development of pilot activities
- temporary management of departments and activities of customers to introduce and stabilize innovation
RESEARCH PROJECTS AND CLIENTS
Topic: NEW TECHNOLOGICAL SCENARIOS
The research takes place mainly
in fields different from industry in order to deepen methods, tools and technologies used in art, Tv networks and
consumer technological goods for transfer them in the field of industrial design processes for the product
development and its evaluation.
Computer animation in HIRES & HDTV environment
(RAI Radiotelevisione Italiana - Research Centre of Turin)
Designing visual communication in environment of
computer animation
(Italian Ministry of Education)
Television technology in cultural heritage
(CNR National Research Council)
Visual simulation techniques of computer animation
(Italian Ministry of Education)
Designing synthetic reality: design tools and methods
(RAI Radiotelevisione Italiana - Research Centre of Turin)
Design methods in audiovisual environment
(RAI Radiotelevisione Italiana - Research Centre of Turin)
Computerization of a Design Center in a telematic
scenario
(SAGAT Airports Management Company)
Topic: VIRTUALIZATION OF CREATIVE PROCESS
Researches have been
ordered by various departments of Fiat Group with subsequent contracts (Fiat Auto, Technical Management Dept. and
Design Development Dept., Elasis, CRF - contracts from 1990 to 2007). They are aimed at transforming the way to
operate of Design Centers.
Full implementation of Computer Aided Styling at the Style / Design Centers of Fiat, Lancia and Alfa
Romeo and at the suppliers
(Italdesign, Giugiaro, Pininfarina, I.DE.A., Fioravanti, Bertone, ...)
Priority themes and objectives: creating
the methodological and operational environment to realize the full virtual model of the car within the Design
Centers:
The four knots of the problem: methods, staff training, compatibility of instruments, daily
management
Duration 5 years - more contracts from January 1990 to December 1994
Development of a Data Base
of components to implement on computer aided styling systems, in order to provide tools that can be used by
designers in the various phases of the creative process
Duration 1.5 years - June 1993 / December 1994
ATS
Ambiente Telematico Simulativo
- From Physical to Virtual in creating new products
Providing tools for supporting the Fiat decision making tasks
in virtual environments
Duration 3 years - May 1995 / April 1998
Design, development of methods and
implementation of procedures for the optimization of virtual techniques within the Creative dept. of car design
centers
Creating forms of virtual communication between designer and virtual modeler, producing new job
profiles, making extensive and daily all the methods and tools raised inside the research environment
Duration 1
year - September 1998 / August 1999
Extending, completing, integrating and optimizing the virtual activities
for supporting design of car models developed by Styling Centers.
Duration 3 years - August 1999 / July
2002
Delocalization of the processes with high intellectual added value
Investigating a new
technological scenario for those productive sectors of globalized markets characterized by work done with virtual
techniques and telematics. The aim is to bring closer various departments around the world, such as engineering,
design and virtual testing, in a virtual way.
Duration 2 years: March 2003 - March 2005
Development
and updating of methods
Creating a flow methodology for heading the developing process of interiors and
exteriors of cars - from styling sketches to A class surfaces - new procedures for the Time to Market of Fiat Auto.
Duration one year - November 2005 - November 2006
Thematic Briefings for research and development
environments
Development of techniques for stimulating creativity for defining and achieving the strategic
research objectives in the automotive field
Duration 3 years: January 2007 - January 2010
c - Real-time and interactive simulation
Specific researches for supporting the methodological flows of TelematicSimulationEnvironment. The results
are for departments of Design & Engineering of industry in the form of:
- New applications and tools
- Programs and plug-in
- New HW and SW technologies integrated in the workflow
RESEARCH PROJECTS AND CLIENTS
Synthetic TV: New techniques for creating computerized 3D artificial settings for film and
television
(European Research Programs EUREKA project EU283)
High Definition TV (HDTV) (Program of International
Search EUREKA project EU283)
The scenario in audiovisual communication media
(MEDIA CLUB - Council of the European Community to manage audiovisual)
Testing of computerized techniques in
the field of production technologies in High Definition Television
(RAI-Radiotelevisione Italiana - Research Centre of Turin. Production Centers of Rome - Production Center of
Milan)
Visual design environment in computer-graphics
(SYMBOLICS GRAPHICS DIVISION Inc., USA Westwood, Los Angeles)
Dynamic reflections - synthetic texturing
(Fiat Auto - Fiat Style Centre)
The visual simulation for controlling reflections and refractions on glass
parts
(Fiat Auto - Setting Product and Architecture)
Synthetic modeling
(Fiat Auto - Development Design)
SW analysis of the behavior of the light on the surfaces of virtual body
(Fiat Auto - Development Design)
SW for comparison between the detection of the Physical Model and the
Mathematical Model
(Fiat Auto - Design Development)
Interactive program and equipment for the evaluation sessions of the
EngineLay-Out Center
(Fiat Auto - Technical Direction)
Methodology for the presentation of virtual fabrics for upholstering the
seats
(Fiat Auto - Design Development)
SW for simulating reflections of the dashboard on the glazing
(Fiat Auto - Setup and Product Architecture - Ergonomics)
Ergonomic research for Fiat Auto
(Fiat Auto - Setup and Product Architecture - Ergonomics) - Stereoscopy and perceptual evaluation of numerical
information - Simulation of external visibility in vehicles from the point of view of the driver - Simulation
techniques for the main human movements related to driving vehicles - Controls visibility: analysis of virtual
visibility with car in motion - Virtual analysis of visibility with car in motion